Avram Kaplan, MPH is Executive Director at Saddleback Physician Services where he directs the MSO, manages medical groups/practices, and is the physician relations specialist for Saddleback Memorial Medical Center (SMMC) involved in recruiting, general physician relations and practice consultation for SMMC and other Memorial Care hospitals. Previously, he was Director of the San Francisco General Trauma Center and CEO at some of the largest medical groups in Southern California. He was the key medical group administrator in creating the St. Jude Heritage Medical Group and Foundation and became their first CEO. Mr. Kaplan was the UCLA Hospital Administration resident; where he developed one of the first urgent care centers on the West coast. He then went on to develop and obtain federal and state grants for the UCLA Family Medicine and Emergency Medicine Residency programs and became the administrative director for these clinical centers, the Marion Davies Children’s Clinic and the Urgent Care Center. Mr. Kaplan earned his BS and MPH at the UCLA Fielding School of Public Health.